Flipkart – The Online Shopping Website

Indians were not so open to Online Shopping then, as they were today. Even now there are lot many who are skeptical about credit card payments, website security, quality of items, timely delivery etc. But Indian Shopping nature has changed a lot since 2007, millions are purchasing online, thanks to the start up called www.flipkart.com.

Beginning of Flipkart.com

Sachin Bansal and Binny Bansal were ex-employees of amazon.com before they founded Flipkart in 2007. The company started as an e-commerce firm selling Books, but now they have expanded to a variety of products.

Products available at ww.flipkart.com

Flipkart adds new categories often and as of now the categories include the following sections.

Books
Mobiles
Computers
Cameras
Gaming
Music & Movies
TV, Video & Audio
Personal & Health Care
Home & Kitchen
Pens & Stationery
Belts, Bags & Luggage
Watches
Health & Beauty
Toys

Why Flipkart is turning out as a huge success?

The main reason is their business model. Apart from low prices and discounts, they aim high on customer satisfaction, timely delivery , and quality of packing. The next reason is the advertising effect on online and offline media which emphasized the Flipkart brand. Though there are other players in the market, started before and after this online giant, mouth to mouth publicity drives flipkart forward.

Change in Indian Shopping Attitude after Flipkart

It is usually observed that Indians prefer the touch and buy experience and enjoy the mall culture. But ever since Flipkart provided a near to that experience, with neatly arranged products at a price much cheaper than there in almost all shops in India, customers slowly started to look at this option too. They started ordering small items like Books, and with the emergence of trust, even costly items like mobiles, laptops and even LED television sets are ordered through the online way. The 30 day replacement guarantee, authoritative products, and Cash on Delivery are other major factors which helped in generating public trust.

There is no doubt that this start up will move up the corporate industry as million are moving online way. You can try this Online shopping website at www.flipkart.com.